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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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The central coastal city of Danang has seen robust growth in the tourism sector, thanks to scores of festivals taking place between May and September.

Danang City recorded 1.6 million tourists over the past two months, surging by 26% year-on-year, said Tran Chi Cuong, deputy director of the Department of Tourism of Danang City. He attributed this to a series of festivals and activities, such as the Danang International Fireworks Festival and Danang-Summer Destination 2018 program.

"The occupancy rate of hotels in the city was recorded at 70-90% during the festivals. Danang City, though, provided an additional 7,300 rooms to meet the tourist demand against the same period in 2017," Cuong told The Saigon Times, adding that the city expected to welcome four million visitors during upcoming festivals, such as the Danang International Marathon.

The latest statistics of the hotel booking website show that Danang tops the list of destinations booked by local tourists between June and August this year, followed by the cities of Bangkok, Singapore, Nha Trang and Hoi An.

A source from the Danang Tourism Department noted it had worked with the municipal authority of Hoa Vang District and travel firms to promote and apply farming-tourism services in the district. In the initial period, some firms helped tourists visit Phong Nam Village in Hoa Chau Commune, Gian Bi Village in Hoa Bac Commune and Thai Lai Village in Hoa Nhon Commune.

Currently, Danang has six organic paddy fields with a combined area of nearly 150 hectares and targets 500 hectares by 2020. Therefore, creating a range of agricultural ecotourism products will make the city more attractive.

-Source: The Saigon Times-

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