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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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DANANG LAUNCHES SMILE CAMPAIGN

On September 19th, The Danang People's Committee launched the "Danang Smile Campaign", which is being implemented from September to December 2017.

With the message "Together for a civilized, friendly, and hospitable Da Nang", the campaign focuses on local government employees who are involved in customs, police, aviation and tourism sectors, plus staff at local restaurants and hotels, drivers, tour guides, and local residents. Besides, the campaign is part of a series of activities in preparation for the upcoming APEC Economic Leaders' Week (AELW) 2017 which is going to take place in the Danang in early November.

Through the campaign, the organizers hope to appeal local residents to remain their smiley faces, their friendly and hospitable attitude and behaviour towards visitors, affirming the city's brand name "Da Nang FantastiCity".

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