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Vietnamese company Sovico Holdings is transforming the landscape of Danang's beachfront with the expansion of the Ariyana Tourism Complex, which will in two years' time welcome a 1,400-key luxury resort to support its new Ariyana Convention Centre, where a week-long series of APEC meetings and related events were held earlier this month.

Ariyana Tourism Complex also comprises the luxury Furama Resort Danang, Furama Villas Danang and the International Convention Palace – all products of Sovico Holdings which altogether elevate Danang's status as a serious contender for international business events, as per the opinion of Mr. Nguyen Duc Quynh, deputy general director, Furama Resort Danang.

The three-storey beachfront Ariyana Convention Centre, opened in mid-October, takes in 12 multifunctional rooms, three of which can be split into multiple spaces. The largest facility is the Ariyana Grand Ballroom, a massive 2,079m2 pillarless hall with a nine-metre-high ceiling that can seat 2,500 people in a theatre setting, and be divided into four smaller spaces.

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On December 1st 2017, the festive season was kicked off at Furama Resort Danang with the magnificent Christmas Lighting Ceremony. It was the 10th year in a row the resort organized this famous activity.

To open this year's ceremony, Mr. Matthias Wiesmann - General Manager of Furama Danang, together with Mr. Andrey P. Brovarets – Russian Consul General in Danang and Ms. Van Thi Diep – loyal guest of Furama Resort Danang pressed the button to light up the Christmas tree, which marked the beginning of this year's Christmas and New Year celebrations at the resort. The singer...with the Furama Choir performed melodic carols such as Joy to the World, Feliz Navidad for this special occasion.

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DANANG LAUNCHES SMILE CAMPAIGN

On September 19th, The Danang People's Committee launched the "Danang Smile Campaign", which is being implemented from September to December 2017.

With the message "Together for a civilized, friendly, and hospitable Da Nang", the campaign focuses on local government employees who are involved in customs, police, aviation and tourism sectors, plus staff at local restaurants and hotels, drivers, tour guides, and local residents. Besides, the campaign is part of a series of activities in preparation for the upcoming APEC Economic Leaders' Week (AELW) 2017 which is going to take place in the Danang in early November.

Through the campaign, the organizers hope to appeal local residents to remain their smiley faces, their friendly and hospitable attitude and behaviour towards visitors, affirming the city's brand name "Da Nang FantastiCity".

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