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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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DANANG TOURISM PRESENTATION IN HONG KONG

Danang Tourism Department along with airlines, local businesses including Furama Resort Danang have participated in The 32nd International Travel Expo and The 13th MICE Travel Expo in Hong Kong (ITE & MICE Hong Kong 2018).

ITE&MICE Hong Kong is the biggest annual trading and tourism event in Hong Kong, providing an excellent chance to facilitate Hong Kong and Danang business exchange, thus contributing to promote Danang tourism to Hong Kong market and exploit more tours from Hong Kong to Danang. The Danang Tourism Presentation was organised on June 15th, 2018 within the framework of the ITE & MICE Hong Kong 2018. The presentation has provided annual tourism information and updates on Danang. Located at the gateway of three UNESCO cultural heritages and endorsed with diversified tourism resources, Danang has become a popular destination, well-known for its safety, as well as the hearty and friendly local community.

Ms. Truong Thi Hong Hanh, Deputy Director of Danang Tourism Department has presided at the presentation and the business networking along with Danang enterprises' representatives, 63 Hong Kong travel agencies and shipping companies and more than 10 Hong Kong news agencies. Mr. Nguyen Duy Kien, Deputy Vietnam Consulate General in Hong Kong has attended and given speech at the presentation.

Mr. Johnny Li, Furama Resort Danang's representative in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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