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Broadway Night – Furama Resort Danang's unique end-of-year celebration was successfully held at the newly opened Ariyana Convention Centre on December 31st, 2017.

The spectacular night of culture, art, and entertainment featured a blend of the finest musical excerpts with the marvelous interaction between music, lights effects and stage designs, delighting more than 500 guests with one surprise after another which they will cherish for a long time.

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According to Danang municipal Department of Tourism, the city has seen a significant growth in the number of foreign tourist arrivals in 2017.

It is estimated that the total number of visitors coming to Danang city has reached 6.6 million in 2017, rising by 19% compared to 2016 and achieving 104.8% of this year's target.

The total number of foreign visitor arrivals is expected to have increased 36.8% compared to 2016 to 2.3 million this year, achieving 114.7% of 2017's target. About 4.3 million domestic guests are predicted to have visited Danang in 2017, rising by 11.3% against 2016, obtaining 100.1% of this year's target.

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DANANG’S NEW ARIYANA CONVENTION CENTRE TO GET MORE ACCOMMODATION SUPPORT

Vietnamese company Sovico Holdings is transforming the landscape of Danang's beachfront with the expansion of the Ariyana Tourism Complex, which will in two years' time welcome a 1,400-key luxury resort to support its new Ariyana Convention Centre, where a week-long series of APEC meetings and related events were held earlier this month.

Ariyana Tourism Complex also comprises the luxury Furama Resort Danang, Furama Villas Danang and the International Convention Palace – all products of Sovico Holdings which altogether elevate Danang's status as a serious contender for international business events, as per the opinion of Mr. Nguyen Duc Quynh, deputy general director, Furama Resort Danang.

The three-storey beachfront Ariyana Convention Centre, opened in mid-October, takes in 12 multifunctional rooms, three of which can be split into multiple spaces. The largest facility is the Ariyana Grand Ballroom, a massive 2,079m2 pillarless hall with a nine-metre-high ceiling that can seat 2,500 people in a theatre setting, and be divided into four smaller spaces.

Although the Ariyana Convention Centre is part of a bigger complex with hotel accommodation, Nguyen said it – as well as the "warmer, boutique-style venue" International Convention Palace – is marketed as a "standalone venue to be used by any event coming to Danang with attendees staying anywhere in the destination".

However, there is no doubt that the 1,400-room Ariyana Beach Resort and Suite Danang, opening in two years' time, will be a more convenient accommodation option for delegates attending events at Ariyana Convention Centre. Guests will enjoy complimentary tram and shuttle bus rides between the hotel and convention centre, with the journey taking no more than a couple of minutes.

"Ariyana Beach Resort and Suite Danang will be geared towards business travellers, and is meant to support big events coming to Ariyana," Nguyen said, adding that next on the plans are upgrading works for Furama Resort Danang.

Meanwhile, efforts to sustain Ariyana Convention Centre's post-APEC meetings business momentum include participation in selected travel tradeshows such as IT&CMA and AIME, organisation of trade events that bring travel agents and event planners to Danang, and roadshows in key source markets.

"In terms of key markets, we are keen on Singapore, Hong Kong and Australia," Nguyen shared.

The team hosted a networking party in Singapore on Tuesday, with selected business event planners on the invite list. Following that, Nguyen has plans to head to Hong Kong, and to conduct a roadshow during AIME in Melbourne next February, and another in Sydney.

Besides high-profile APEC events, Ariyana Convention Centre has secured a tradeshow in March 2018 for an exhibition with 200 booths and conference for 900 people, and two incentives of 2,000 people each in May 2018 – one from the US and the other from Malaysia.

"These events allow us to exceed our sales targets for March and May," remarked Nguyen.

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