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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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EUROPEAN FILM FESTIVAL 2016 HELD IN DANANG

Movie lovers in Viet Nam were enthralled by an array of the best European films during the European Film Festival 2016 (EFF), which showcased 13 contemporary films from EU member countries.

The film festival provided an in-depth portrait of Europe including its lifestyle, culture and traditions, helping to enhance mutual understanding between Europe and Viet Nam.

The EFF 2016 reflected the excellence, innovation, and diversity of European cinema through a range of films that included drama, comedy, tragedy, and passion. The festival was also an opportunity for movie lovers to catch up on award-winning films that were not usually screened in regular cinemas.

Over the course of two weeks, the 17th edition of the festival brought audiences a wide selection of entertaining, challenging and thought-provoking films, unavailable in regular cinemas. Films screened had encountered success in their country of origin where they had won national and international awards.

"The world of the silver screen has no borders. No passports or visas are required to take you from one country to another. Cinema has successfully shared diverse culture, people, histories and perspectives to audiences from across the globe for over a century. As the birthplace of cinematography and home to a number of prestigious international film festivals, Europe is renowned for its cinematic heritage. By maintaining the presentation of European cinema in Viet Nam, the European Union hopes to break down language and cultural barriers, and aims to involve people from across the spectrum of Vietnamese society. This cultural event is believed to be an excellent bridge to bring the people closer." said Head of the EU Delegation to Viet Nam, Ambassador Bruno Angelet.

Founded in 2000, the EFF has become a prominent annual cultural event in Viet Nam. It has established itself as a reliable vehicle to bring new and captivating aspects of European culture to Vietnamese people, by showcasing films that would otherwise not be available in Vietnamese commercial cinemas.

The EFF, which is part of a broader series of "Europe Days 2016" events, opened in Ha Noi on May 13, in Da Nang on May 14 and in HCM City on May 15. All films were screened with English and Vietnamese subtitles.

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