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Vietnamese company Sovico Holdings is transforming the landscape of Danang's beachfront with the expansion of the Ariyana Tourism Complex, which will in two years' time welcome a 1,400-key luxury resort to support its new Ariyana Convention Centre, where a week-long series of APEC meetings and related events were held earlier this month.

Ariyana Tourism Complex also comprises the luxury Furama Resort Danang, Furama Villas Danang and the International Convention Palace – all products of Sovico Holdings which altogether elevate Danang's status as a serious contender for international business events, as per the opinion of Mr. Nguyen Duc Quynh, deputy general director, Furama Resort Danang.

The three-storey beachfront Ariyana Convention Centre, opened in mid-October, takes in 12 multifunctional rooms, three of which can be split into multiple spaces. The largest facility is the Ariyana Grand Ballroom, a massive 2,079m2 pillarless hall with a nine-metre-high ceiling that can seat 2,500 people in a theatre setting, and be divided into four smaller spaces.

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On December 1st 2017, the festive season was kicked off at Furama Resort Danang with the magnificent Christmas Lighting Ceremony. It was the 10th year in a row the resort organized this famous activity.

To open this year's ceremony, Mr. Matthias Wiesmann - General Manager of Furama Danang, together with Mr. Andrey P. Brovarets – Russian Consul General in Danang and Ms. Van Thi Diep – loyal guest of Furama Resort Danang pressed the button to light up the Christmas tree, which marked the beginning of this year's Christmas and New Year celebrations at the resort. The singer...with the Furama Choir performed melodic carols such as Joy to the World, Feliz Navidad for this special occasion.

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NUMBER OF VISITORS SOARS 50% DURING DANANG FIREWORK FESTIVAL

The number of visitors to the Da Nang International Firework Festival (DIFF) 2017 has surged by 50% in the two months of festival.
Themed "Shining Marble Mountains", the 2017 DIFF has offered a lot of activities to entertain visitors, in addition to the eight nights of fireworks on display from April 30 to June 24.

The festival featured the participation of eight teams from different eight countries – Switzerland, Japan, China, the United Kingdom, Italy, Australia, Austria and Vietnam. The Italian team won the first prize worth US$10,000, while the Australian team came second.

The 2017 fireworks festival preludes the 2017 APEC (Asia-Pacific Economic Co-operation) Summit in Da Nang in November. Da Nang received an award for Asia's Leading Festival and Event at the World Travel Awards ceremony, and was named among the Top 10 Holiday Destinations in Asia by Smart Travel Asia – an online tourism magazine for Asia last year.

Last year the city hosted 5.6 million tourists, with 1.67 million being foreigners.

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