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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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ONGOING DANANG INTERNATIONAL FIREWORKS FESTIVAL DAZZLES SPECTATORS

The striking pyrotechnic displays during the opening night of this year's international fireworks competition hosted by the central city of Da Nang held local and foreign spectators in awe on April 30.

The Da Nang International Fireworks Competition (DIFC), in its ninth year, attracted eight teams from the UK, Australia, Italy, Switzerland, Austria, Japan, China, and Vietnam.

The event is part of the 2017 Da Nang International Fireworks Festival, themed 'Toa Sang Ngu Hanh Son' (roughly translated as 'Shining Ngu Hanh Mountain'), which opened on Sunday night, April 30, on the floating stage on the city's iconic Han River.

The festival will run from April 29 to June 24.

April 30 saw the spectacular performances by teams from Austria and the host team of Da Nang.

The night opened with an art and music show featuring seasoned Vietnamese singers and artists from troupes across the country.

The Austrian team also delivered their hallmark horn and flag dancing performances.

The sky was dotted with air balloons and hang-gliders, while the floating stage was a perfect fusion of hi-tech shows, sound and lighting effects, laser designs and 3D mapping images.

Floating flower-shaped lanterns, blazing torches and firecracker effects stunningly accentuated the night's theme, 'Hoa' (Fire).

The Da Nang team's fireworks display against the melodic background music held spectators spellbound from start to finish.

Meanwhile, the Austrian team treated audiences to a unique visual champagne feast and took them to a dream-like, entrancing world.

Four similar fireworks displays, themed Tho (Soil), Kim (Metal), Thuy (Water) and Moc (Tree), which along with Hoa make up five Oriental core elements, will be organized on Saturday nights on May 20 and 27 and June 3 and 24.

There will also be complementary events to entertain visitors throughout the week, ranging from Cham Culture Festivals (Wednesdays), Street Festivals (Fridays), Beer Festivals (every day), to International Cuisine Festivals (every day), and Sculpture Festivals.

The municipal administration expected to make the event 'a must-visit fest' which appeals greatly to international holidaymakers.

The city is also looking to welcome approximately two million tourist arrivals to this year's fireworks festival.

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