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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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TOURIST ARRIVALS TO DANANG SURGE 14% ON HOLIDAYS

The number of tourists to the central coastal city of Da Nang reached more than 355,500 on holidays between April 28 and May 1, a year-on-year surge of 14.2 percent.

Of the total, there were over 101,600 foreigners and 253,900 domestic holiday-makers, up 20.2 percent and 12 percent respectively from the same time last year.

The majority of foreign visitors were from the Republic of Korea, Japan and China. They came to the city via direct flights.

Da Nang is the most favourite destination for travellers in Vietnam during the public holidays, according to the online booking agent Agoda.com.

Especially, the annual Da Nang International Fireworks Festival was considered the determining factor of tourists' choice to visit this beautiful central coast city. In addition, a wide range of activities were held on the occasion, including Da Nang sea tourism programme, street music and street festival.

Da Nang has won the heart of both domestic and foreign tourists thanks to its marvellous sandy beaches, stunning natural landscapes as well as intriguing tourist attractions like Ba Na Hill Mountain Resort, Ngu Hanh Son, Son Tra Peninsula, Linh Ung Pagoda and Han River, among others.

Recently, the online marketplace and hospitality service Airbnb announced a list of the world's top 10 destinations for the 2018, in which Da Nang ranked fifth with booking surge of up to 255 percent.

Source: VNA

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