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Vietnamese company Sovico Holdings is transforming the landscape of Danang's beachfront with the expansion of the Ariyana Tourism Complex, which will in two years' time welcome a 1,400-key luxury resort to support its new Ariyana Convention Centre, where a week-long series of APEC meetings and related events were held earlier this month.

Ariyana Tourism Complex also comprises the luxury Furama Resort Danang, Furama Villas Danang and the International Convention Palace – all products of Sovico Holdings which altogether elevate Danang's status as a serious contender for international business events, as per the opinion of Mr. Nguyen Duc Quynh, deputy general director, Furama Resort Danang.

The three-storey beachfront Ariyana Convention Centre, opened in mid-October, takes in 12 multifunctional rooms, three of which can be split into multiple spaces. The largest facility is the Ariyana Grand Ballroom, a massive 2,079m2 pillarless hall with a nine-metre-high ceiling that can seat 2,500 people in a theatre setting, and be divided into four smaller spaces.

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On December 1st 2017, the festive season was kicked off at Furama Resort Danang with the magnificent Christmas Lighting Ceremony. It was the 10th year in a row the resort organized this famous activity.

To open this year's ceremony, Mr. Matthias Wiesmann - General Manager of Furama Danang, together with Mr. Andrey P. Brovarets – Russian Consul General in Danang and Ms. Van Thi Diep – loyal guest of Furama Resort Danang pressed the button to light up the Christmas tree, which marked the beginning of this year's Christmas and New Year celebrations at the resort. The singer...with the Furama Choir performed melodic carols such as Joy to the World, Feliz Navidad for this special occasion.

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VISITORS COMING TO DANANG RISES BY 27.6% DURING THE FIRST 8 MONTHS OF 2017

According to the latest statistics from the municipal Department of Tourism, Danang welcomed 730,000 visitors in August, up by 19% compared to the same period last year.

The total tourism revenue was estimated at VND 2,145.29 billion, up by 20.6% over the same period in 2016. International tourist arrivals to Danang in August was estimated to reach over 230,000, increasing by 37.5% year-on-year whilst the number of domestic tourists rose by 12.1% to an estimated 499,400.

Hence, the total number of visitors coming to Danang during the first 8 months of 2017 has reached 4,754,000 arrivals, increasing 27.6% as against the same period last year and reaching 75.5% of the targeted figure. Accordingly, the number of foreign visitors during the last 8 months has surged by 61.2% to 1.6 million arrivals while domestic travelers have been estimated at over 3,088,000, up by 14.7% year-on-year.  Total tourism revenue has reached VND 13,987.15 billion, rising by 29.4% over the same period in 2017 and achieving 75.6% of 2017's targeted figure.

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