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Danang industry eyes the potential of Hong Kong market in 2018, and aim to boost further actions for a sustainable development besides its recent strong markets of China and Korea.

Statistics by the Tourism Department showed that, for the first 6 months of 2018, 7,193 Hong Kong visitors arrived to Danang and witnessed a jump from 11,046 visitors in 2016 to 14,903 visitors in 2017. It is reported to increase 35% last year.

Mr. Johnny Li, Managing Director Gateway Group Limited in Hong Kong opined: "Danang has recently emerged as an attractive destination for foreign visitors. The recent Danang tourism presentation has helped Hong Kong travel agencies gain an in-depth look into luxurious accommodation services as well as the developing MICE market in Danang."

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Located along sections of Mai Hac De and Ly Nam De streets in Da Nang's Son Tra District, the Son Tra Night Market was officially opened to the public on Sunday evening. It daily operates from 6.00pm until midnight, and admission is free for all visitors.

The new night market features a total of 152 stalls selling food and drinks, souvenirs, fashionable clothes, bags, footwear, specialties, dried seafood, books, pictures and other commodities.

Speaking at the opening ceremony, the Chairwoman of the Son Tra District People's Committee, Mrs Tran Thi Thanh Tam, remarked that the purpose of the Son Tra Night Market was to to create a combined tourist and shopping space in the inner city, allowing visitors to comfortably shop, enjoy entertainment services and explore local cultural characteristics. This would help the city deal with the current lack of its own special tourism products.

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VISITORS COMING TO DANANG RISES BY 27.6% DURING THE FIRST 8 MONTHS OF 2017

According to the latest statistics from the municipal Department of Tourism, Danang welcomed 730,000 visitors in August, up by 19% compared to the same period last year.

The total tourism revenue was estimated at VND 2,145.29 billion, up by 20.6% over the same period in 2016. International tourist arrivals to Danang in August was estimated to reach over 230,000, increasing by 37.5% year-on-year whilst the number of domestic tourists rose by 12.1% to an estimated 499,400.

Hence, the total number of visitors coming to Danang during the first 8 months of 2017 has reached 4,754,000 arrivals, increasing 27.6% as against the same period last year and reaching 75.5% of the targeted figure. Accordingly, the number of foreign visitors during the last 8 months has surged by 61.2% to 1.6 million arrivals while domestic travelers have been estimated at over 3,088,000, up by 14.7% year-on-year.  Total tourism revenue has reached VND 13,987.15 billion, rising by 29.4% over the same period in 2017 and achieving 75.6% of 2017's targeted figure.

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